EXPERTISE
You build something extraordinary
But they don’t understand it … yet
I help AI and tech founders translate complex products into stories that land with investors, customers and media. Two weeks. Full narrative stack.
The Founder Narrative Sprint
Most technical founders are exceptional builders and reluctant explainers. Your pitch deck reads like an architecture document. Your website describes features nobody asked about. Your LinkedIn is either invisible or incoherent.
That gap between what you've built and how you explain it is costing you — longer fundraising cycles, customers who don't convert, press that doesn't land.
The Sprint closes that gap in two weeks.
What you walk away with
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Founder origin story
Why you started this, told in a way that makes people care before they understand the product.
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Company positioning
The precise place you occupy in the market — who you're for, what you replace, and why you and not someone else.
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Category narrative
The bigger problem your company exists to solve, framed so investors and customers feel the stakes before they hear the pitch.
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Messaging architecture
The hierarchy of claims you make about your product — what leads, what supports it, and what you never say again.
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Thought leadership themes
Three to five ideas you own publicly, drawn from your experience and point of view, that build authority over time.
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LinkedIn and content strategy
The topics, formats and posting rhythm that turn your profile from a resume into a lead source.
Two weeks. No bloat.
Week one Deep-dive sessions to extract your thinking, map your market, and identify where the narrative breaks down. I ask the questions you haven't been asked yet.
Between sessions I build the narrative architecture — positioning, messaging, story structure — from the raw material of our conversations and everything you've written, pitched or published.
Week two Delivery, refinement and handover. You leave with a complete, editable narrative stack and a clear direction for every channel it touches.
Simple engagement. Real output.
NZ$8,000 — NZ$15,000 Two weeks · Fixed scope ·
Pricing depends on complexity and whether you're in active fundraising. Payment is 50% at the start, 50% on delivery.
No retainer. No ongoing commitment. No scope creep.
If you need the narrative to be right before your next raise, launch or media moment — this is the engagement.
The unusual combination
I spent fifteen years as a journalist and editorial director — trained to find the story in anything, and to explain the complex in plain language.
I've led narrative strategy for Samsung across 60 markets, produced immersive media for companies including Emblematic Group, and co-developed the Narrative and Emerging Media program at Arizona State University.
I've worked inside global newsrooms, in conflict ones, inside startups, and inside the space between emerging technology and the people who need to understand it.
That combination — journalism, executive comms, AI fluency, immersive storytelling — is genuinely rare in a narrative consultant. Most have one. I have all of them, and they work together.
